Instructor(s)

Course Developer and Marketing Expert

Nicky Pasquier

Nicky bootstrapped her business with zero experience and funding, having quit her job as a senior legal PA in civil litigation eight years ago. Nicky is not a fan of paid advertisements and therefore only uses organic marketing strategies. She discovered that writing blogs, building an email list and creating branded visual content for sharing online were very effective marketing strategies. Building a YouTube Channel has been enormously successful in terms of increasing brand awareness and building a loyal community of subscribers. Nicky posts weekly videos about how to use Canva and YouTube, and shares other marketing tips and tricks with her followers. With currently just over 8,000 subscribers Nicky is a brand ambassador for Canva, a Canva Creator and has been invited to join TechSmith’s Ambassador programme. She is also on a mission to persuade businesses to ditch PowerPoint in favour of Canva presentations!